Who is 7artisans?

7artisans is a lens brand that just started on 2016, located in Shenzhen, China. A city where Huawei, Tecent , DJI Headquartered.

Brand story of 7artisans

7Artisans is a group of Chinese camera enthusiasts who came together for a dinner in Summer of 2015. They discussed their passions over the dinner table. Some were interested in optical design while others were more skilled at running factory production lines, and one was an avid Leica lens collector. Everyone who participated came to same conclusion:“If we involve our skills and work together, we can create new high quality original camera lenses.” That is how the 7Artisans Project began. Quote from 7artisan.com.

The first 7artisans lens  -50mm F1.1

During the early stages, many different people joined the project, gradually forming the initial team. The road to fulfilling their goals was a long and laborious one. That story began with testing prototypes and identifying problems, improving on designs, as well as streamlining assembly and identifying further issues. We harnessed these problem solving opportunities to strengthen our existing ideas, and come up with entirely new ones. The cycle of trial and error never ceased.

Years passed since our initial prototype. By September 2016 we reached a total of 100 mass production unit samples of the 50mm f/1.1 lens. We originally started with many members, but part of them left the project due to the long product development cycle. By the time production completed, only 7 members remained” .

  “And now each production packaging of the 50mm f/1.1 lens says, “7Artisans (Chinese: Seven Craftsmen)”. This is in honour of the members who believed in the project from the beginning and embodied the spirit of “Craftsmen”. For this confidence and determination, we are named 7Artisans.”

How 7artisans earned it’s place in market.

7artisans has estimated that the mireless camera will soon surpass DSLR camera since the mireless camera with lightn weight and the impact of smartphone also cause DSLR camera market shrink. The mireless camera will suparss 50% market share in 2020.

So 7artisans decided to make more mireless lenses to meet market needs. And it seems that they have done the right thing. They have created the 25mm f1.8、35mm f2.0、55mm f1.4、7.5mm f2.8、 50mm f1.1、 35mm f1.2 and 12mmf2.8, etc in the past 4 years .

Competition from new brand

Not just 7artisans, brand like TTartisans and Pergear, Meike, Brightin star etc are trying to found their way to the mireless lens market, and it seems that TTartisan are some how releated to 7artisans, Please see my another article of ” what is the relation of 7artisans and TTartisan.”

Stay Tuned, let me know which brand you intersted and I will write about it soon.