GODOX Photo Equipment Co. Ltd is a Chinese manufacturer headquartered in Shenzhen, China. It was founded in 1993 and offer a full range of studio photography equipment, including studio flash, camera flashes (speedlites), continuous lighting, flash accessories, power pack, flash triggering and control system, and other studio accessories, etc.
The mission of Godox is to deliver high quality products with competitive price to our customers. So it actually achived the mission with line of budget and reliable flash light and continuous lighting like Godox AD200pro and Godox VL 150 (VL series).
Godox allow rebrand for it’s products as long as the order quantity reaches certain quantity ( 1000 units or more) . In the USA Adorama sells their products under the “Flashpoint” brand. In The United Kingdom and Canada it is under the name of Pixpro, Aso another Chinese brand Neewer rebrand Godox for flash and other products, Neewer usually known for it’s distribution. Neewer also rebrand products from other Chinese manufacturers such as Yongnuo.
The first revolutionary products by Godox is Witstro AD180 / AD360 Bare Bulb Flash, The Godox Witstro AD180 is the first serious manual bare bulb hotshoe flash alternative to emerge, with 150WS, Remote Manual Power Control, and even remote FP HSS, filling the void left when flashes like the popular Sunpak 120J where discontinued a number of years ago. Learn more from flashhavoc.com
“Bowens International Ltd., an English manufacturer of studio flash units, will discontinue its operations,” Calumet Photographic writes in a statement released to PetaPixel, and when asked for the reasons why they answered:
“The first reason is the emergence of “considerably less expensive products by Chinese manufacturers,” the company says. Companies like Godox, Phottix, Jinbei, Meike, and Yongnuo — some of which have served as OEM manufacturers for Western brands — have been able to eat into the market share of the lighting market by offering comparable products with competitive features at significantly cheaper prices.”
Now the new manufacturers introduced new specs and features that it seems Bowens couldn’t keep up with, and they are cheap and stable in performance.
And since Godox is waging war against Aputure in LED light marketing by intruducing budget and reliable LED light like Godox VL 150/200/300 , SL 150 /200 II and Godox ML60 w light in 2020, Aputure is ready to hit back. There is rumors saying that Aputure, who is the dominate power in studio LED light market, will be releasing a budget LED light at price of 150 USD, and it will be in late Dec, 2020. And I think Godox should be nervious about it since the cheapest LED light from Godox is Godox SL 60 with 134 USD selling price, but the noise is a big concern, they have rleased a newer version ML60, but it is far more expensive.
Godox countinious light
More competition s great for customers, we can have more choise when choosing, and more competition means more money will be put into technical innovation, so this photography and video making production will be improving day by day.
Top asked questions about Godox
Question 1: Many was wondering where Godox company origin, and where Godox manufactures its light, well, Godox is located in Shenzhen, China, and the manufacturing site is 10- mile away from it’s headquarter.
Question 2: Who is the owner of Godox? Godox managing director is Eugene Zeng, he has been the managing director for Godox for more than 25 years since the 1990s. Source from lightingrumours.com.
Question 3: Is Godox and Neewer the same? Neewer has relabeled products manufactured by Godox, the same as Adorama did for Flashpoint.
This is Eric, and comment below for your thoughts on this topic.